Author archives

Black Hat SEO: Understanding the Dark Side of Digital Marketing

We can explain Black hat SEO as using frowned-upon ways which are not suitable when integrated with terms and conditions of various search engines. Many digital marketing professionals perform Black Hat SEO to get a higher rank of their website. 

Many years ago, a strategy involving the insertion of keywords that involved stuffing relevant keywords in your website.

List of digital marketing tools Google offers

Google offers a huge number of free as well as paid tools that the businesses can access through one login. This is one of the reasons why Google is the most loved digital marketing service all over the world. One must make good use of these tools for an extraordinary marketing experience.

Why the future of digital marketing is bright in India

The world is getting digital, Indian is getting digital too. There are more than 450 million people in the world who have access to the internet. There are more or equal numbers of people who have smartphones. We think that is enough to give you an idea that why digital marketing will shine bright in the future.

Concept of lead generation in Digital Marketing?

The way of business experienced a great change after the introduction of the digital era. It is important to keep pace with trends as well as the demands of their prospects. They can do the same using a well-functioning lead generation technique.

This term may be new to some people while well-known for others.

Let’s know what is neuromarketing

AI in digital marketing

Before getting into details of neuromarketing let’s understand what is it. In simple words, in neuromarketing, the marketing team of an enterprise designs their content and marketing campaigns in a way that elicits a particular reaction. The reaction is related to the way someone buys something or their emotion when they buy something. 

How Can We Use AI In Digital Marketing?

AI in digital marketing

Artificial Intelligence is shaping future technologies for the betterment of mankind. AI has already touched so many spheres of our lives and businesses and now this is also getting into Digital Marketing. If we look at what AI can do, digital marketing will get many benefits from it. With AI, enterprises can make chatbots smarter, their email systems effective, and can imply personalization.