Category «Google Analytics»

Analytics publisher page glossary

 

Google Analytics

Source: https://developers.google.com/analytics/terms/branding-policy

Publisher Coverage:

Coverage is the percentage of ad fill rate.

Ad Impressions / Ad Requests x 100

Publisher eCPM:

Publisher’s revenue generates from 1000 Pageviews. It is your total estimated revenue from all linked Publisher Accounts (AdSense, Adx& DFP) per 1000 pageviews.

Publisher Impressions:

It is reported when an inindividualAdSense, Adx& DFP) is displayed on your Website.