Marketing has come a long way since the past few years. This industry is always ready to adopt new trends and revolutionize itself. It is always ready to go through another revolution. While the majority of the tech enthusiasts link digital marketing with AI and analytics, there’s one other weapon that is as powerful as them.
Author archives
Why it is important to know the target audience before planning the digital marketing strategy?
Identifying a target market can help your company in developing effective marketing communication strategies. But what is the target market? Or who is the target audience? We can use these two terms interchangeably. A target market or audience is basically a set of individuals who share similar interests that the company serves.
Why Is Consistency Important In SEO
SEO or search engine optimization is the set of activities done to improve the ranking of a website or a webpage. Every search engine has its own algorithm according to which they rank websites on their result pages. There are crawlers that crawl through websites and take all relevant data from them.
What is Influencer Marketing, how can it help in growing your business?
In the older times, celebrities like film stars, models, sports persons etc were mainly the influencers. But now tables have turned. There are so many people around the world who work professionally as influencers. It is the creativity, evolution of the technological world and the power of social media that these people can now influence millions of followers.
How Customer Experience Drives Business Growth?
Happy Customer comes back with more new once
If you are related to the marketing or business development then you must be familiar with the term CX or Customer Experience. It is something that is very important to understand. Companies always used their customer care staff for solving the problems of their customer.
Roles Of Digital Marketing Executive In Organization?
Digital marketing is a sector that is still growing. Most of the people still don’t know that digital marketing and normal marketing are not the same. They have different campaigns and different roles in an organization. The goals of both the teams might be the same but both of them follow a very different approach towards achieving it.