In the past decade, businesses focused mainly on SEO (Search Engine Optimization) to rank higher on Google and other search engines. But now, the digital landscape is changing rapidly. With the rise of AI-powered tools like ChatGPT, Google Gemini, and AI-generated search summaries, a new strategy is emerging — GEO (Generative Engine Optimization).
Category «Digital Marketing»
Digital Marketing Tips, SEO and social media tricks to boost your blog traffic.
YouTube Vs Instagram: Better Platform For Video Content
Sharing Content on the right platforms gives an added advantage. So, which platform is the best for sharing video content?
- As of 2020, YouTube has 2 million followers whereas Instagram has 26.9 million users.
- At least 90% of US internet users aged 18 to 44 accesses YouTube whereas on Instagram most of the respondents were in the age group 25-34.
Video Content vs Written Content: Benefits of video content over written content
While written content has been around for ages, video content is making its way into the digital community. So, how is “See it to believe it” becoming important?
Since the rise of digital platforms, many companies have been using written content to promote their products and services. But now, since the competition has increased with every company adopting excellent digital marketing strategies.
Google AdSense Guide: How To Use Adsense
Nowadays, we have a fine line between a paid and organic search that looks a little smudged. Meanwhile, the revenue stream of the site of the millions depends on contextual advertising to withstand the steam. Hence, it is essential to have an expert consultant and webmaster by your side to understand all these.
How To Get Started With Affiliate Marketing
What Exactly Does Affiliate marketing Mean?
Affiliate marketing is a method to make money for recommending products or services to people around you or readers.
We have given a simple 5 step process to start Affiliate Marketing:
- Find a product you want to promote.
- Search for product name affiliate program.
How Google shows search results to users
The amount of information available on the internet is massive. It is almost impossible to find what the user actually wants without a particular kind of sorting. Here’s why Google ranking systems came into play. The main function of the Google ranking system is to go through hundreds of billions of webpages in the Search index.
Let’s know what is neuromarketing
Before getting into details of neuromarketing let’s understand what is it. In simple words, in neuromarketing, the marketing team of an enterprise designs their content and marketing campaigns in a way that elicits a particular reaction. The reaction is related to the way someone buys something or their emotion when they buy something.
How Can We Use AI In Digital Marketing?
Artificial Intelligence is shaping future technologies for the betterment of mankind. AI has already touched so many spheres of our lives and businesses and now this is also getting into Digital Marketing. If we look at what AI can do, digital marketing will get many benefits from it. With AI, enterprises can make chatbots smarter, their email systems effective, and can imply personalization.
How Customer Experience Drives Business Growth?
Happy Customer comes back with more new once
If you are related to the marketing or business development then you must be familiar with the term CX or Customer Experience. It is something that is very important to understand. Companies always used their customer care staff for solving the problems of their customer.
Roles Of Digital Marketing Executive In Organization?
Digital marketing is a sector that is still growing. Most of the people still don’t know that digital marketing and normal marketing are not the same. They have different campaigns and different roles in an organization. The goals of both the teams might be the same but both of them follow a very different approach towards achieving it.