Tag «Google Updates»

How Google shows search results to users

Google Search results and SEO

The amount of information available on the internet is massive. It is almost impossible to find what the user actually wants without a particular kind of sorting. Here’s why Google ranking systems came into play. The main function of the Google ranking system is to go through hundreds of billions of webpages in the Search index.

Major Google Updates

1) Panda : 24 Feb 2011

Focus on :

  • Duplicate content,
  • Thin content,
  • keyword stuffing
  • and user-generated spams

How Panda Works: Panda assign a quality score to a web page. This score used as a ranking factor.  In initial rollout, Panda was a filter rather than part of Google ranking algorithm.