Category «Digital Marketing»

Major Google Updates

1) Panda : 24 Feb 2011

Focus on :

  • Duplicate content,
  • Thin content,
  • keyword stuffing
  • and user-generated spams

How Panda Works: Panda assign a quality score to a web page. This score used as a ranking factor.  In initial rollout, Panda was a filter rather than part of Google ranking algorithm.

Google Analytics Terminology

Dimensions: A dimension in GA is generally a descriptive attribute of an object that can be given different values. Exit pages, screens and sessions duration, browsers are all example of dimensions appeared by default in Google Analytics.

Metrics: Metrics are the individual elements of a dimension which can be measured as sum, average or ratio.

AMP Pages: A brief introduction

Friends you may have heard the term AMP or Accelerated Mobile Pages.  Today I am going to give you a brief A.

Basically, AMP is the project designed by Google and Twitter with the aim to make fast mobile pages.

An AMP page is a lightweight version of any existing HTML Page.


Are you confused in differentiating between the Organic & Inorganic Traffic? Let’s discuss it briefly. Before we continue with Organic and Inorganic Traffic, firstly we need to know what the meaning of web traffic is? What are the different ways to drive traffic online? Let’s discuss it one by one.

The Ultimate Guide to Off-page SEO Techniques 2019

Search Engine Optimisation is about constructing the web pages and implementing techniques that elevate the page’s rank on search engine result pages (SERPs).

SEO strategies are categorized into two- On-page and Off-page SEO. The former covers the structure and elements of the webpage. The latter is composed of the activities outside the boundaries of the website such as article submission, social networking, blog marketing, forum, etc.