Coverage is the percentage of ad fill rate.
Ad Impressions / Ad Requests x 100
Publisher’s revenue generates from 1000 Pageviews. It is your total estimated revenue from all linked Publisher Accounts (AdSense, Adx& DFP) per 1000 pageviews.
It is reported when an inindividualAdSense, Adx& DFP) is displayed on your Website.
Publisher impression/per session:
Publisher impression as per session. In other words, the ratio of linked publisher account (AdSense, AdX, DFP) ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).
Publisher Impressions / Analytics Sessions
Publisher Viewable Impressions:
It’s basically how much Ads view by users.It is considered a viewable impression when it has appeared within a user’s browser and had the opportunity to be seen.
The number of times an ad (AdSense, Adx& DFP) from linked AdSense account were clicked on your website.
CTR stands for Click through rate. It’s basically how often people see your ad and end up with clicking on it.
clicks / No. of pageviews x 100
It is the estimated revenue generates from linked publisher account Ads (AdSense, Adx& DFP).
Publisher Revenue / 1000 Sessions:
The estimated revenue generates from linked publisher account as per 1000 analytics session.